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Gotham, LLC - 27 Years of Industrial Marketing Experience

BETCO Campaign


BETCO Inc., established in Statesville, NC in 1984, is the industry’s premier manufacturer of self-storage buildings, focusing on single- and multi-level metal structures. A single-source manufacturer, BETCO markets buildings to consumer investors, self-storage owners and conglomerates, providing comprehensive self-storage solutions across North America.

Markets Served:
  • • Self-storage industry
Services Provided:
  • • Marketing consulting
  • • Strategic marketing planning
  • • Responsive website design
  • • E-Commerce website design
  • • Search engine optimization (SEO)
  • • Trade show booth design
  • • Trade ad design
  • • Media placement
  • • Email marketing
  • • Google Adwords campaign management
  • • Bing/Yahoo ad campaign management
  • • Social media management
  • • Art direction
  • • Optimized press releases
  • • Sales presentations
  • • Banner ads
  • • Brochure design
  • • Catalog design
  • • Video production

Gotham conceived a strategic plan to position the B2B and B2C company as a single-source self-storage resource capitalizing on a unique mix of in-house services including consultative sales experience, design/engineering, component, door and building manufacturing, and installation. Results have been dramatic. In the two years the company has worked with Gotham for strategic marketing planning and execution, BETCO sales increased 60 percent in the first year and are on pace to grow another 40 percent in the second (current) year.

Due to demand, BETCO added a second shift and is presently at 100 percent of manufacturing capacity. The company attributes this growth to a rebounding real estate market, heightened brand awareness in the marketplace, more leads, and better-quality prospects due to integrated inbound and outbound marketing efforts by Gotham.


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