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6 Steps Maximize Trade Show Success
July 13, 2015 - 8:00am

B2B marketers often invest more in trade show marketing than any other medium. Why? Because the opportunity for interpersonal access and influence to ideal customers is optimized. The Center for Exhibition Industry Research (CEIR) provides insightful statistics about marketing effectiveness among trade show visitors: 88% have not spoken to your sales staff in the past […]

Success In The 21st Century Means Rapid Evolution
June 15, 2015 - 8:00am

If you want to sum up today’s business climate in a few simple words, look no further than Bob Dylan’s 50-year-old anthem: “The times they are a-changin’.” Not so long ago, many manufacturers profitably turned out products that now have been replaced by advancing technology. Companies that tried to hold onto the status quo lost […]

Social Media Marketing for Manufacturers
May 22, 2015 - 1:56pm

Social Media like LinkedIn, Facebook, Instagram, Google + and YouTube are just a sampling of platforms for promotion of industrial products and services. Social media is an affordable way to market, meets prospects where they spend time, demonstrates company culture and is measurable. Social media marketing for manufacturers requires diverse content that engages the market with […]

The Importance of Having a Fresh, Updated Website Design
March 9, 2015 - 9:03am

  Everything on the Internet is a visual experience. If your website isn’t constructed with up-to-date design standards, prospects will have a bad experience. And much like in brick-and-mortar scenarios, you don’t want anyone to feel this way about your company. That’s why it’s so important to have a fresh, updated website design every three […]

The Practical Guide to Marketing for Manufacturers
February 4, 2015 - 2:12pm

We’ve spoken about how outbound builds your brand, and how it differs from inbound marketing. Today, we’d like to take that a step further in this practical guide for manufacturing and industrial marketing in 2015. In this article, we’ll expound on these points: The Importance of Marketing Strategy How Different Outbound Channels Add Value Why […]

Building Market Share on a Foundation of Positive Thinking
September 25, 2014 - 7:54am

Successful people have “vision”. They visualize success before it happens, then effectively take strategic steps to realize goals. That vision and positive thinking allow them to uncover opportunity in challenges that others miss. The best of these are known as “visionaries” – the highest compliment we can pay to a positive thinker. Thomas Edison, a […]

25 Years and Counting…..
January 28, 2014 - 12:46pm

Wow! This year, Gotham is celebrating a quarter-century in the marketing business. A flood of memories – good and bad – return to me as I wax nostalgic about this long journey, but the word that sums it all up for me is gratitude. First, I owe gratitude to God for blessing me with a […]

The Importance of Experience in Marketing
November 7, 2013 - 12:54pm

New marketing tools are created and abandoned every day. New channels for message distribution appear and skyrocket in popularity, only to fizzle just as fast.  New companies appear, shine brightly for a few months or years, then disappear. While marketing seems to be a young, constantly evolving industry – and it is, to an extent […]

It Pays To Know The Difference Between Markup and Margin.
October 21, 2013 - 1:27pm

You say “tomato” and she says “tomahto.” Same thing, right? Right. But if you say “margin” and she says “markup,” you’re talking about two separate things. And it pays to know which is which because you can lose money by focusing on one and not on the other. Merriam-Webster defines markup is “an amount added […]

Hit the Bullseye with Target Marketing
September 30, 2013 - 9:50am

Mass marketing is not as effective as it once was. It had its heyday when we had a choice of three major channels on TV and limited options for mass media otherwise. We’re all but immune to the huge campaigns that bombard us from every angle, especially since we know that the same message is […]